Pepsi Max

Decorated NASCAR driver Jeff Gordon and Kasey Kahne step in front of the camera for Pepsi Max's brilliant social media Disguise campaign, which places world-class athletes in undercover situations.

For this assignment we shot at night in and around downtown Charlotte, NC, the NASCAR capital of the world..... Random on-lookers were very pleased with the sight and sound of a 900hp cup car roaming the streets.

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